As Karl Benz ‘s wife drove the first gasoline-powered car, she should not have known that her solo drive would lead to two big landmarks in human history.
Firstly, it marks the start of live marketing.
Secondly, it will contribute to the development of Mercedes-Benz that will allow people to travel luxuriously.
It was, however, the stunning simplicity of the Mercedes logo that gave the company its true identity.
The three-pointed star is what prestige, elegance and style apply to men.
This article will shed some light on the evolution of logo design in Mercedes.
Before exploring the history of its brand identity in-depth, however, let ‘s explore the success story of one of the world’s largest car manufacturers:
History Of Mercedes-Benz
1888: Birth Of First Gasoline-Powered Automobile
Automotive birth is an important chapter in transport history that forever changed the world.
It allowed humans to travel comfortably.
More significantly, however, it changed the mindset of those Luddites who rejected new technology.
Karl Benz had been one of Mercedes’ founders.
He’s credited with inventing the first automobile powered by gasoline.
He invented the first gasoline-powered car in 1885, according to a popular essay writing service, but was reluctant to carry it out to the public due to fear of the Luddites, who fiercely opposed technology.
This is when Bertha Benz, his aunt, took the initiative and put the vehicle into the public as she drove the car from Mannheim to Pforzheim.
The trip became a landmark occurrence in history, as it proved to the world that long-distance travel in an automobile is possible.
That little ride of 12 August 1888 led to a long journey of an idea revolutionizing the way people travel.
It is that unforgettable journey that later led to the development of the most popular car brand in the world we know as Mercedes.
Today, Mercedes is one of the world’s largest vehicle manufacturers and is the first choice of millions who want to drive in a luxury car.
1926: The Beginning Of A New Era In Automobile Industry:
Bertha Benz ‘s famous ride came under the world’s scrutiny and led to the powered motor’s publicity.
The automobile’s immense popularity led to the creation in 1883 of Benz & Cie, owned by the husband, Karl Benz.
Although it was up against cutthroat rivalry from the Daimler Motoren Gesellschaft (DMG).
The two firms joined hands during World War I in 1926 under the name of Mercedes-Benz after economic crisis devastated Germany’s automotive industry.
The Merger Of DMG And Benz & Cie:
The two companies’ collaboration started a period of luxury vehicles, which would later become the emblem of excellence.
In the 1950s and 1960s, the company flourished and was one of the biggest car manufacturers.
Standing up to its “the best or nothing” slogan, the company replaced its rival with its series of luxury cars which were beautiful in design and excellent in performance.
Thanks to poor economic conditions in Germany Mercedes sustained significant financial losses during World War I.
The dilemma persisted throughout World War II, and damages were suffered by the carmaker in the form of reparations that it had to pay to allied powers.
Mercedes-Benz reached heights of prosperity during the Second World War, under the leadership of Karl Benz and Gottlieb Daimler.
The German economy’s boom and Mercedes’ globalisation led to its rapid growth.
The automotive company was back in business by 1954, and it continued to prosper through the 1950s and 1960s.
The company’s exponential growth contributed to its expansion into other parts of the world.
Today it markets vehicles under the twelve different brand names in two hundred different countries.
Mercedes-Benz is the world’s second-most popular brand with a $47.83 trillion brand valuation.
History of the Mercedes Logo Design
One of the world’s most recognized brand names, the Mercedes logo style reflects the car company’s ethical ethic, honesty and rich legacy.
The Mercedes-Benz three-dimensional star logo signifies its control over the Earth’s three parts: land, air, and sea.
Now we’ll look at the history of the Mercedes logo, which is considered one of the most recognizable brand names in the world.
Let’s check out the concept elements of the logo first though.
Here are they:
The most noticeable thing on the Mercedes-Benz logo is the three-pointed star.
The image looks impressive to the eyes and conveys the true nature of Mercedes’ brand personality.
Mercedes uses the hue of metallic silver fitting in its corporate identity.
Silver is said to be a favourite elite colour, which is why it is used in Mercedes-Benz to explain this brand ‘s character.
Designed in “Corporate A Light,” the Mercedes logo font looks elegant in its logo design and is in line with its corporate identity overall.
This truly represents the personality of Mercedes-Benz ‘logo maker.
Let’s discuss the rich past of the Mercedes logo in depth now, and how it developed over time:
1902: First Logo With The Mercedes Name
In 1902, when Mercedes licensed the name “Mercedes” to reflect his firm, Mercedes established its first brand identity.
The car logo only displayed the name “Mercedes” without the use of any imagery or design item.
The built one looked sleek and at the same time sophisticated.
1909: The Famous Three-Pointed Star Logo
Throughout the history of the Mercedes logo, the year 1909 saw the development of the iconic three-pointed star logo design which for many decades continued to grace the company’s automobiles.
Today it represents the culture of the second-largest automotive company in the world.
Gottlieb Daimler created this logo and established the emblem on a postcard he was going to mail his wife.
He also predicted, and he meant it, that this logo would become the most famous corporate identities in the coming years.
We can’t be more cooperative with him today.
1916: The New Mercedes-Benz Logo With Four Stars In The Ring
A new version of the Mercedes emblem was introduced in 1916.
The redesign included a circle around the star and included four stars as well as the company name.
Over the next ten years, the logo remained Mercedes Corporation’s brand name.
1926: A New Design With a Laurel Wreath
In 1926 the laurel wreath was added, which was once a part of the Benz & Cie engines.
After Benz & Cie merged with Daimler-Benz AG the redesign was completed.
The new logo also engraved both companies’ names.
The brand name had been used in both motor companies’ factories.
2008: The Silver Logo Design That Looked More Sophisticated
Since competing in the first Grand Prix held in Nürburgring in 1934, the silver colour has been synonymous with Mercedes.
The automotive giant took part in Grand Prix Motor Racing that year and created the race cars they called “Silver Arrows.”
During Formula One competition from 1954 and 1955, the cars continued to represent the automotive manufacturer.
The show was particularly notable for its silver colour, which later became the primary colour of the company’s brand identity.
While the logo remained in its original blue colour, the radiator insignia changed to silver.
The silver colour became a part of the logo in 2008 after the logo redesigned in 2008.
The logo stills reflect Mercedes-Benz ‘brand identity and are used in numerous Mercedes products with different colour variations.
The next Mercedes Logo Design?
The Mercedes-Benz logo is an expression of one of the world’s finest automakers.
Hence it has a notable status in logo design culture.
Following the inspiration of a generation of automotive buyers, can Mercedes’ future brand identity continue to build the visual appeal it has built for more than 100 years?
Will the company’s future brand identity match the firm’s ethos and legacy.
We’ll have to wait for the next few years to get the answer.
Mercedes-Benz is known for its captivating logo style, which has resonated for nearly a century with its audience.
Throughout every decade the Mercedes logo captivated the people.
Whether it was his first 1902 brand identity that showed the name Mercedes, the three-pointed logo with the 1926 laurel wreath or the 2008 silver logo, Mercedes carved a distinctive character with its superb logo design.
Today it is an integral part of the car company’s branding.
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